Chinese Label-Packing Digital Print Market Booms, Local Devices Gain Ground Rapidly

Release Date： 2024-07-10 18:48:42 View Count： 1

　　The third quarter of 2023 witnessed remarkable growth in China's label and packaging digital printing equipment market, according to the "China Industrial Printer Market Tracker" report by International Data Corporation (IDC). The market's total revenue for the quarter surged past $36 million, marking a year-over-year increase of 50%, with the sub-sector of label digital printing equipment experiencing an astonishing growth of 54.9%. While international brands initially dominated this sector, rapid advancements in digital technology, the popularization of printhead technology, and expanding domestic market demands have propelled local manufacturers to accelerate their pursuit, narrowing the gap with international counterparts.

　　2023, as the first year of economic recovery post-pandemic, saw the resumption of numerous printing exhibitions and a concentration of new technology unveilings, providing a platform for domestic label digital printing equipment manufacturers to showcase their capabilities. Companies like WeiGang Technology, Printess, RunTianZhi, HongYuan Digital, Shanghai TongYin, and JinGuTian showcased flagship products; WeiGang's global debut of the WG S350 marked its entry into digital printing, while Printess launched the third generation of its elite series, the Aubida, enhancing equipment performance. The ColorfulJ-350GT from RunTianZhi and Label Smart 216S from Shanghai TongYin demonstrated significant improvements in high-definition printing, stability, and cost-performance ratio by domestic devices, with some metrics even surpassing international brands, thus gaining market favor.

　　The collaboration between HanSheng and YuanTie, introducing HongYuan Digital's LabStar330SHybrid, which combines digital and traditional printing techniques, caters to diverse market needs. The broad application of domestic equipment in areas such as anti-counterfeiting labels, wine labels, electronics, daily chemicals, industrial, tire, and cultural creative labels, among others, forecasts a "blooming" scenario in the label digital printing equipment market over the next few years. This is expected to lead to a qualitative leap in the market share of domestically produced equipment, offering label printing enterprises more diversified and higher-quality solutions.

　　While the degree of localization in China's label digital printing equipment sector still has room for development, continuous increases in R&D investments by domestic manufacturers and breakthroughs in core technologies are anticipated to drive up the market share of domestic alternatives. This positive trend reflects not only the erosion of long-standing monopolies held by international brands but also highlights how technological progress and market demand, in tandem, are enabling domestic equipment to overcome traditional hurdles of high costs and extended supply cycles, forging a dynamic and competitive path forward.

Page Up: China's Label Printing Market Booms; Local Makers Gain Ground

Page Down: Customizable, modular printing equipment with on-demand procurement - the future trend