Customizable, modular printing equipment with on-demand procurement - the future trend

Release Date： 2024-07-08 19:16:42 View Count： 0

　　The concept of "customization" has long been a key term in the label printing industry, evolving from tailored label design to personalized label processing, and now extending to customized production equipment, deeply infiltrating every link of the label supply chain. In recent years, confronted with overcapacity in the label market and fierce homogenous competition, some forward-thinking digital printing equipment manufacturers, while continually enhancing equipment performance, have proactively ventured into exploring new avenues of equipment customization as a unique selling point to attract customers.

　　Customized equipment refers to specialized, non-standard devices designed and manufactured based on specific client needs, characterized by high specificity, flexible functionality, scalability, and ease of operation. Amid intensifying market competition, the limitations of standard equipment have become increasingly evident, driving users to seek higher levels of differentiation to enhance their competitive edge. Consequently, custom equipment has emerged as an inevitable path toward personalized production. For instance, in the realm of inkjet digital printing, customization has matured, as evidenced by the WG S350 from Wenzhou Kechnology, capable of 6-color UV inkjet printing (CMYK+W+V) with flexible color combinations and vivid, crisp images; the Label Smart 216S entry-level machine from Tongyin Inkjet Technology caters to CMYK+double white color requirements; and Epson's SurePress L-6534VW, with its added digital varnishing function, can create gloss or matte effects.

　　With the rapid advancements in digital printing and post-printing technologies, along with the persistent elevation of customer demands, digital printing equipment is integrating more functional modules and offering abundant customizable configuration options. For example, Hongyuan Digital's LabStar330S Hybrid supports a base configuration of white+CMYK and allows for optional installation of modules for gloss, matte, or 3D varnish application, enabling diverse varnishing effects. Printron's Aubida third-generation Elite series offers customization from flexographic hot stamping at the front-end to digital cold foil, varnishing, slitting, and laminating at the back-end, significantly streamlining processes and reducing sample costs. RunTianZhi's ColorPrint J-350GT High Definition version integrates flexographic units with digital hot stamping and varnishing capabilities, showcasing high flexibility and multi-functionality.

　　Mass-scale personalized customization production is a novel manufacturing model born out of technological progress and diversified consumer demands. In the long run, customized equipment signifies not only an innovative attempt at upgrading standard equipment but also a pivotal step in its future evolution. As customized equipment gains wider adoption, its common features will gradually solidify and potentially give rise to new industry standards. In summary, the future label digital printing market is poised to advance further into intelligence, eco-friendliness, and personalization. In response to technological iterations and shifting market needs, label digital printing equipment manufacturers will persistently innovate, optimize, and introduce new equipment to comprehensively satisfy the demands of the market.

Page Up: Chinese Label-Packing Digital Print Market Booms, Local Devices Gain Ground Rapidly

Page Down: Advancing green printing is pivotal for China's printing industry transformation