China's Label Printing Market Booms; Local Makers Gain Ground

Release Date： 2024-07-19 18:31:24 View Count： 0

　　In the third quarter of 2023, China's label and packaging digital printing equipment market witnessed substantial growth, according to IDC's 'China Industrial Printer Market Tracker.' The market surpassed USD 36 million in total revenue, marking a 50% year-over-year increase, with the label digital printing sector demonstrating exceptional performance, achieving a 54.9% growth rate. This growth signifies that amidst international brands' dominance, domestic equipment manufacturers are rapidly catching up, leveraging technological innovations and market expansion to enhance their market share.

　　Following the easing of pandemic control measures and subsequent economic recovery, 2023 emerged as a pivotal year, witnessing a flurry of printing exhibitions and technological advancements. Domestic players like WeiGang Technology, Pulisi, RunTianZhi, HongYuan Digital, Shanghai TongYin, and JinGuTian, among others, introduced innovative equipment, showcasing robust development. WeiGang Technology made a high-profile entry into digital printing with the global launch of the WG S350; Pulisi strengthened its technology leadership with the third-generation Aubida Elite Series; RunTianZhi expanded its high-definition label printing capabilities with the J-350GT HD; Shanghai TongYin catered to the demand for entry-level multifunctional devices with the LabelSmart 216S; and HongYuan Digital, in collaboration with HanSheng and YuanTie, debuted the LabStar330S Hybrid, successfully integrating digital and traditional printing techniques. These dynamics paint a picture of a fiercely competitive and diversified market, significantly boosting the penetration of domestic equipment and offering a rich array of high-quality options to label printing enterprises.

　　The reasons behind this trend are clear: historically, the high barriers to entry in digital printing technology and the concentration of the international market left equipment supply largely controlled by foreign brands, leading to high costs, lengthy procurement cycles, and maintenance challenges. Presently, however, domestic brands are gaining wide recognition by narrowing the gap with international brands in terms of equipment stability and print quality, and even surpassing them in some aspects, through competitive pricing, swift after-sales service, and maturing technology. Moreover, domestically produced equipment is now widely applied across sectors such as anti-counterfeiting, liquor, electronics, daily chemicals, industry, tires, energy efficiency labeling, and cultural creativity。

　　While there remains ample room for increasing the localization rate, sustained R&D investments by domestic manufacturers to overcome key technological obstacles are expected to broaden the share of domestically produced equipment replacing imports. The process of localizing label digital printing equipment is poised to accelerate, highlighting immense potential for the future.

China Label Printing

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