The creative expression of visual elements in business card design

Release Date： 2024-05-16 10:53:15 View Count： 3

Introduction

Business card, as an independent medium for self-promotion and enterprise promotion, should have more unique creativity in design, be unique and distinctive, and have a strong visual impact and identifiability. To achieve these, many factors must be considered in the design, including factors such as text, graphics, color, composition, and modeling. Special attention should also be paid to the psychology of the audience, the aesthetic needs of the audience, and the aesthetic trends of the audience. Focusing on these factors in business card design is crucial for the design.

The "form" and "meaning" of text

The "form" of text refers to the decorative and graphic characteristics of text. From the initial hieroglyphics, there has already been a certain degree of decoration, and Western English fonts have also had unique decorative characteristics. This unique design form can bring visual enjoyment to readers. The creative design of text not only has certain innovativeness for the design of business cards, but also endows certain cultural connotations. In business card design, through the design of the shape and size of the text itself, a unique layout is created, and the font itself is used as an information symbol to convey information.

Text is an important part of visual communication design. According to the important information that the business card wants to convey, the designer integrates the text and uses various systematic artistic treatments to break up and re-arrange and combine the text into a new design element to make the layout have a better design effect. When conducting the creative design of text, it is necessary to understand the artistic effect that the design wants to express, and then integrate the specific information that the text wants to convey. While respecting the value of the text itself, conducting creative design on the text is to make the layout of the business card achieve the desired artistic effect. The design of text not only conveys information and brings spiritual enjoyment, but also can clearly remember the relevant information of the business card holder. Only such a business card design is considered a perfect design.

The creative expression of graphic design in business card design

Today's era is an era of "reading pictures". As one of the important visual elements in business card design, graphics is like text and is a very important link.

Concrete graphics can truly and specifically reflect the natural beauty of things. The concrete design of graphics is to design the graphics specifically without extracting elements, truly expressing the natural characteristics of things, so that the business card design can simply and directly convey information to the audience, deepen the impression of the audience, and make the text information conveyed at a glance. The concreteness of graphics can not only easily and understandably convey information, but also make the layout of the business card visually full and rich. Abstract graphic design is to extract and integrate the graphics, enlarge and simplify the important visual elements so that the audience can clearly see the important information at a glance, and further design and process some specific elements to achieve a simplistic design. Abstract graphics is completely opposite to concrete graphics, blurring and abstracting the specific details, giving the audience a general feeling and generating subtle visual feelings, thereby leaving a deep impression on the audience.

Decorative patterns are the creative feelings caused by the designer according to the objects seen, using artistic language and artistic expression forms, and under the premise of following the formal beauty rules of decorative patterns, reselecting and recombining the decorative patterns not only have the aesthetic feeling of decoration, but also can be perfectly combined with the craft. Decorative patterns are the source of the designer's artistic inspiration and also the designer's artistic treasure trove. The decorative patterns formed in different historical and cultural periods are also different. Designers should innovate under the premise of following the formal beauty rules of decorative patterns according to different design purposes, so that the decorative patterns can have a very good decorative effect on the design of business cards and leave a more profound impression.

Color matching and emotionality in the creative expression of business card design

Color is a very important visual element in business card design. When the audience sees the business card, the first reaction is the visual feeling of the color, and through the color to understand the personality characteristics and the information that the business card holder wants to convey. Therefore, color is another very important design part of business card design. The color matching in business card design is relatively strict. The color matching needs to be simplistic, choosing two to three colors for matching, with high color purity and strong visual impact to attract the attention of the audience. Letting the audience have the urge to understand the cardholder is the ultimate goal of business card design. If the color purity is relatively low, then the designed business card will have no impact and it will be difficult to remember. Therefore, whether the business card design is creative or not, color matching is crucial.

In business card design, different colors have different psychological feelings on people. Red represents positive and upward, with strong visual impact and great tension, which can fully attract the attention of the reader, but sometimes it will make the audience feel not stable enough and the trust will decrease. Therefore, when using red for design, its brightness and purity can be reduced to give the audience a mature and stable visual feeling. Blue is a common color system in commercial design. Blue represents stability, technology, the inclusiveness of the sea and other visual responses, which will make the audience feel peaceful, cool and comfortable, and trustworthy. Different geographical and cultural environments will produce different visual feelings. Pay attention to the requirements of the audience of different nationalities for color, and properly match the colors without touching the national customs and religious beliefs, so as to create a sense of beauty and achieve the ultimate visual effect.

Color is a very emotional visual element, which can make people have different emotions and feelings and various psychological changes. So in business card design, it is necessary to fully consider the desired effect and rationally match and combine the colors to show the rich expressiveness and appeal produced by the colors. Any expression method of color is not negligible. There is no good or bad color, but the feelings expressed by different colors and the matching and application of colors in business card design are different. Therefore, according to the different information that the business card wants to convey, the colors should be rationally matched to make the audience have different visual feelings and emotions and achieve the perfect combination of color and design.

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