Digital & Traditional Printing: Complementary Roles in Personalized Market Expansion

Release Date： 2024-06-22 17:14:57 View Count： 0

　　1. The advent of digital printing primarily opens up and cultivates a new market focused on personalized, on-demand, instant, and small-volume printing, as well as variable data printing predominantly for documents such as individually needed printed materials, promptly distributed meeting minutes and briefings, sample books, limited-edition books and periodicals, newspapers, and various documents requiring graphic variations. Up until now, digital printing has essentially neither competed with nor supplanted traditional printing; instead, both are expected to complement and promote each other over an extended period.

　　2. Both digital and traditional printing have their respective strengths and suitable markets. Each sector needs to learn from the other's advantages to improve itself. Traditional printing presses are continually enhancing printing speeds, automating and intelligentizing operations, and minimizing setup times to become better suited for short-run printing. Conversely, digital printing presses are incorporating the strengths of traditional presses, enhancing print quality, and increasing efficiency to cater to larger print volumes.

　　3. It should be noted that the emergence and growth of this new market segment—personalized, on-demand, instant, and variable printing—are inherently tied to economic development and the escalating material and cultural needs of the population. The expansion of digital printing, given its substantial initial investment, is naturally confined to economically advanced regions and entities or individuals with substantial financial resources.

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