Digital Printing 2023: Innovate, Optimize, Empower Brands, Connect Values

Release Date： 2024-05-26 15:42:33 View Count： 1

Standing at this temporal juncture, I would describe the recently concluded year of 2023 with the term "transformation." This year witnessed the lifting of pandemic restrictions, allowing people to reunite offline, and the successful hosting of two major printing industry exhibitions. Throughout this period, we bore witness to further advancements in digital printing technology and observed the printing and packaging sector rejuvenating after weathering challenges.

In 2023, Haiying Printing and Lingyi Tech pursued growth amidst silence and sought breakthroughs amidst change. Our one-stop, full-industrial-chain packaging implementation services became more specialized and standardized, with our business expanding into multiple dimensions including packaging design, marketing strategy planning, and the design and production of creative marketing materials. Leveraging digital printing technology, we facilitated new product development and packaging innovations for brands. The synergy of creativity and technology satisfied clients' needs for more efficient and targeted marketing strategies, such as realizing Mengniu Ice+ DIY Lab's AI-powered super-variable packaging, executing eye-catching packaging projects with a Sam's Club style, and convening innovation private sessions for brands and their upstream-downstream supply chains, fostering a micro-ecosystem of brand innovation.

Throughout the past year, we adhered to the principles of empowering brands and fostering value interconnectivity, constantly pushing our boundaries from manufacturing towards becoming a one-stop full-service packaging solution provider. It is this spirit of daring to innovate and break barriers that has enabled us to maintain a leading edge in fierce market competition, earning us widespread praise and recognition.

As the new year commences, we are brimming with enthusiasm and confidence. In 2024, we will deepen our commitment to innovation, optimize our services, and strive to provide clients with even more efficient and high-quality one-stop full-chain packaging services. Furthermore, we will keep an eye on industry trends, continuously explore new business domains, and strengthen collaboration with partners to collectively propel the development of the entire printing and packaging industry.

Lastly, I want to say, 2024 is here – let's together! Let's join hands and stride forward, co-creating an even brighter future!

Digital Printing Brands

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