2023 Digital Print: Speeding Digital-Network Shift & Omnichannel Integration

Release Date： 2024-05-25 17:12:25 View Count： 0

2023 marked a year of gathering momentum. As New Year's Day dawned on Xi'an with a heavy snowfall, signaling a bountiful year ahead, our New Year began auspiciously. During the Spring Festival, while visiting my hometown in Xinhuaxian, I attended the Cultural Printing Industry Promotion Conference held on the third day of the lunar new year. The local government awarded outstanding enterprises such as XinYin Technology, Kairui Imaging, and the Xinhuaxian Printing Industry General Chamber of Commerce, with total prizes exceeding one million yuan, greatly encouraging industry players.

As spring revived the earth, I participated in numerous industry events across the country – the Super Store Manager Annual Conference in Hangzhou in March, followed by the Guangyin Exhibitions in Guiyang and Xi'an, and rounding off with the South China Printing Exhibition in Dongguan in April. These months witnessed growth in our business, and conversations with owners of graphic and advertising stores from various provinces were filled with cheerful smiles. Driven by an indomitable spirit, they were poised for significant endeavors, harboring optimistic views about the future.

Since summer vacation, operational performance at Yunchou Graphic Stores showed signs of slowing down, prompting us to increase our investment in online platforms like Meituan and Douyin. Trends indicate that online customer is the future for graphic and advertising stores. From establishing group-buy deals to shop customization, from listing products to engaging customers online, we progressively explored and accumulated operational management expertise, yielding notable achievements.

During this period, daily livestreams and short video uploads enhanced our store's visibility and conversion rates. Encounters with both old and new friends in the live streams fostered open discussions and diverse perspectives. This novel communication mode transcended spatial barriers, significantly enhancing efficiency. I warmly invite you to follow "Wenyin Fengyun" on Video Accounts and Douyin, where we can jointly explore industry developments.

2023 was a year of ups and downs, exploration, learning, and perseverance. It was a year of preparation for launch. In the new year, we will accelerate our digital and network transformation, shifting from a traditional offline entity to a hybrid online-offline business. Leveraging new media and artificial intelligence technologies, we aim to empower graphic and advertising stores for the future.

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