Digital Printing in China 2023: ① Optimize concept for main & expansion biz two-way progress

Release Date： 2024-05-22 13:58:52 View Count： 1

In recent years, digital printing, as an important part of the printing industry, has shown extremely strong development resilience and potential. In 2023, the digital printing market has presented many changes, and digital printing enterprises have taken measures to actively respond. At the turn of the old and new years, we sincerely invited outstanding representatives of digital printing enterprises in four major fields of on-demand publishing, graphic quick printing, image output and personalized packaging to review and summarize the work in 2023 and look forward to 2024.

Many people say that 2023 is very difficult. This is not only a popular saying, but more like a universal emotional resonance. As a digital printer, the hardship in 2023 is profound. After the stable epidemic prevention and control, the economy did not usher in a rapid recovery as the public expected. Not only because the economic recovery needs time, but also because the domestic printing market has quietly changed already. The most intuitive manifestation is that we need to continuously innovate, challenge ourselves and stimulate new kinetic energy.

In 2023, Dingji Digital continuously strengthened the green development, strengthened the environmental protection control throughout the printing process, optimized the environmental safety and occupational health safety management system, completed the digital printing green product certification, effectively improved the enterprise competitiveness and achieved a win-win situation of environmental protection and benefits. In the exploration, we continuously optimized the business thinking and accelerated the industrial layout. While expanding the on-demand printing main business of books, we promoted the industry to extend to commercial printing, quick printing services, confidential printing services and personalized customized product services, realizing the two-way promotion of the main business and the expansion business, and favorably promoting the high-quality development of printing.

Despite all the difficulties in 2023, every challenge is an opportunity for growth, and every predicament can help us better understand ourselves. When we look back, we will find that this is the beginning of transformation and the starting point of a beautiful future.

In 2024, on the one hand, Dingji Digital will continuously optimize the business structure, explore the subdivided markets that are more suitable for its own characteristics and have more industry prospects, and gradually form a diversified and multi-pillar stable industrial structure to reduce the market risk; on the other hand, it will focus on the construction of a compound talent team, aiming to cultivate a group of crack troops who not only understand product operation but also are proficient in product process development. Through professional, dedicated, attentive and careful services, we will achieve a win-win situation together with the customers.

Digital Printing China

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